diff --git a/README.md b/README.md
index 1cb5d31b..61f63de1 100644
--- a/README.md
+++ b/README.md
@@ -32,6 +32,7 @@
 ## Content paths
 
 - This setup writes post files to the content repo `blog` under `content/`.
+- Photo upload binaries are written to `images/{filename}` and published at `${PUBLICATION_URL}/images/{filename}`.
 - Current paths in `publication.postTypes` are:
 - `content/articles/{slug}.md`
 - `content/notes/{slug}.md`
diff --git a/indiekit.config.mjs b/indiekit.config.mjs
index 5b89544a..64c9ac7a 100644
--- a/indiekit.config.mjs
+++ b/indiekit.config.mjs
@@ -96,6 +96,10 @@ export default {
           path: "content/photos/{slug}.md",
           url: `${publicationBaseUrl}/photos/{slug}/`,
         },
+        media: {
+          path: "images/{filename}",
+          url: `${publicationBaseUrl}/images/{filename}`,
+        },
       },
       reply: {
         name: "Antwort",